Trusted Source of Healthcare Information

Posted on March 18, 2008 by George Van Antwerp

I often wonder who people trust for information.  So I was glad to come across this  article in Employee Benefit News.
I must admit that I was surprised by several of the results.

  • Only 2% trust their employers?
  • More people trust their PCP versus their specialist?
  • More people trust general information portals versus content sponsored on their health plan website?

ebn-trusted-source-info.jpg

Filed under: Books / Articles, Consumerism, Healthcare, Marketing / Communications, Research, Value Propositions

« Non-PC: Is Recession Good For HealthCare? Savings From Wal-Mart Program »

One Response to “Trusted Source of Healthcare Information”

  1. Alex Sicre, on March 28th, 2008 at 9:42 am Said:

    On PCP, I would imagine that patients have a long standing relationship with the doc, and a specialist might be pushing their own agenda? Same for the health plan website - they always want the cheapest solution? Also employers have an agenda for the lowest costs. I assume these are the general public’s perceptions. I was looking for the pharma trust in my notes - I think it is around 12% or so.

Leave a Reply

  • Contact Information

    View George Van Antwerp's profile on LinkedIn Contact me at gvanantwerp @ mac.com.

  • About This Blog

    This blog (formerly The Patient Advocate) contains my thoughts about healthcare. It is generally focused on marketing related issues from a patient perspective. After working in healthcare, my opinion is that most companies today think of patients as claims. I advocate that healthcare needs to be more like consumer products and think differently about how they interact...both for their own personal benefits and for the patients.
  • Healthcare 100
  • Add to Technorati Favorites

  • Get a Feed

    Subscribe in a reader

    Powered by FeedBurner

    Subscribe with Bloglines Health Blogs - BlogCatalog Blog Directory

  • Disclaimer

    NOTE: The opinions expressed here are those of the author and are not reviewed in advance by anyone but the individual author. They represent personal opinions not the opinions of any employer.