Posted on July 2, 2008 by George Van Antwerp
I will give credit to the Health Care Reform Now blog for leading me to this article in The Indianapolis Star, but I think it is a sad reality.
“More and more of the middle class is finding out that even if they have jobs and insurance, they can be wiped out by medical events that [...]
Filed under: Books / Articles, Consumerism, Healthcare, Managed Care, Weblogs | 1 Comment »
Posted on July 1, 2008 by George Van Antwerp
My most popular post ever is “What is a PBM?” which made me think that this is probably a relevant post for the average healthcare consumer. And, given the historical push to mail combined with the current economy, you can expect mail order pharmacy (or home delivery pharmacy) along with 90-day retail pharmacy to be [...]
Filed under: Consumerism, Healthcare, Marketing / Communications, PBM / Pharmacy, Value Propositions | No Comments »
Posted on July 1, 2008 by George Van Antwerp
This is a study from a few years ago from Harris Interactive and BCG that I found on the BioPlus website. If I am interpreting it right, it would imply that those that are most involved in their healthcare are most likely to be non-compliant. It doesn’t seem logical, but perhaps those are the people [...]
Filed under: Consumerism, Healthcare, Marketing / Communications, PBM / Pharmacy, Research | 1 Comment »
Posted on June 29, 2008 by George Van Antwerp
In pharmacy, there is a rarely used benefit structure called Therapeutic MAC (Maximum Allowable Cost). What this does is say that in any class of drugs (e.g., cholesterol lowering drugs) there is a maximum amount of money that will be paid by the plan. But the individual can get any drug.
That can be controversial since [...]
Filed under: Consumerism, Healthcare, Managed Care, PBM / Pharmacy | 2 Comments »
Posted on June 28, 2008 by George Van Antwerp
We know adherence is a serious issue that drives healthcare costs. And, as I have talked about a little here and a lot with many of our pharmacy clients, it’s not a simple issue. People aren’t adherent for a variety of reasons - cost, side effects, health literacy, or simply just forgetting (among others).
There are [...]
Filed under: Consumerism, Healthcare, Marketing / Communications, PBM / Pharmacy, Value Propositions | 3 Comments »
Posted on June 27, 2008 by George Van Antwerp
I am a big believer in the fact that the experience matters for healthcare. From my architecture days, this means physical space, sequence of events, bedside manner of the staff, clarity of communications, and processing of the claim (at the simplest level). Everything that the patient experiences as associated with an event drives their satisfaction.
So, [...]
Filed under: Consumerism, Healthcare, Marketing / Communications | No Comments »
Posted on June 27, 2008 by George Van Antwerp
I was reading about this company DNA 11 the other day, and I found it a pretty cool concept. They take your DNA and make it into art focusing on the 1% that is unique. According to the article in American Way magazine, prices ranged from $390 to $1,200 with 25 color options [...]
Filed under: Consumerism, Healthcare, Innovation, Marketing / Communications, Technology | No Comments »
Posted on June 24, 2008 by George Van Antwerp
I think it was earlier this year when LinkedIn rolled out a new feature called questions which allows you to pose questions to LinkedIn users and get answers. I continue to like this tool, and it has been interesting to watch it evolve from a “startup” (when I joined there were less than 2M [...]
Filed under: Consumerism, Healthcare, Marketing / Communications | No Comments »
Posted on June 23, 2008 by George Van Antwerp
Frank Koronkiewicz, the Director of Pharmacy, at Blue Cross of Northeastern Pennsylvania (BCNEPA) just launched a new plan where people can get 65 different generics focused on chronic diseases at no copay AND without any premium. It’s called Tier Zero.
Frank has always been a progressive Director of Pharmacy. We worked on several programs together at [...]
Filed under: Consumerism, Healthcare, Marketing / Communications, PBM / Pharmacy, Value Propositions | 1 Comment »
Posted on June 18, 2008 by George Van Antwerp
I was looking for something else in the Express Scripts Drug Trend Report 2005 when I came across this study referenced on page 209. I should have remembered since I wrote this section (yes I was a contributor see page 332). This is a Morgan Stanley study which talks about why people choose [...]
Filed under: Consumerism, Healthcare, Managed Care, Marketing / Communications, PBM / Pharmacy, Research, Value Propositions | No Comments »
Posted on June 11, 2008 by George Van Antwerp
We wrapped up the road show this week in Hartford and NY. I missed both events to be at client meetings on the west coast (and now down south). But, one of the presenters and someone who was in the audience posted entries on their blogs about the event:
James Taylor on his blog Smart Enough [...]
Filed under: Books / Articles, Consumerism, Healthcare, Marketing / Communications | No Comments »
Posted on June 11, 2008 by George Van Antwerp
As a reply to my e-mail (see my last posting), here is what I got. Now let’s see how long it takes to get a real reply.
Thank you for taking the time to write. To truly revolutionize wireless, we need your input. It’s people like you who are using our services everyday that can provide [...]
Filed under: Consumerism, Marketing / Communications | No Comments »
Posted on June 11, 2008 by George Van Antwerp
From the perspective of soliciting feedback, how many companies post their CEO’s or anybody’s real e-mail these days? Sometimes you can’t even find a number to call on the website. You simply get some generic form to fill out and get feedback. You sent it into the black hole and wonder if [...]
Filed under: Books / Articles, Consumerism, Healthcare, Marketing / Communications | 2 Comments »
Posted on June 5, 2008 by George Van Antwerp
I am now up in Minneapolis at our 4th Think Different event on how to engage the healthcare consumer. I talked about the first few speakers the other day, and I finally had a chance to hear the other speakers present. This week, I had the chance to listen to James Taylor (of Smart (enough) [...]
Filed under: Consumerism, Healthcare, Managed Care, Marketing / Communications, PBM / Pharmacy, Research, Technology, Value Propositions | 1 Comment »
Posted on June 5, 2008 by George Van Antwerp
Whether you are a patient or a health care company, I think you should be happy about this. GINA is the Genetic Information Nondiscrimination Act of 2008 which was signed into law on May 21st. It is a good step in encouraging individuals to participate in genetic testing without worrying about that information [...]
Filed under: Consumerism, Healthcare, Technology, Value Propositions | Tagged: genomics, legislation | No Comments »
Posted on June 5, 2008 by George Van Antwerp
You probably caught the articles last year about how obesity seemed to spread throughout social networks. Now, in an article in the Washington Post (5/27/08), they talk about another example of research showing that smoking is similarly affected by social networks. Theoretically, this research could have significant implications for using social media (i.e., [...]
Filed under: Books / Articles, Consumerism, Healthcare, Innovation, Managed Care, Marketing / Communications, Research, Technology | 1 Comment »
Posted on June 3, 2008 by George Van Antwerp
I have been talking a lot about adherence lately (or lack of). A friend sent me the results of a survey of 1,000 adults by NCPA (National Community Pharmacy Association) from October 2006. This is now the 3rd study I have read this week with different results. Of course, they all used [...]
Filed under: Books / Articles, Consumerism, Healthcare, Marketing / Communications, PBM / Pharmacy, Research, Value Propositions | No Comments »
Posted on June 3, 2008 by George Van Antwerp
The other day, someone was talking to me about the Z-List at Harvard. Basically, Harvard will allow a certain number of students to come in if their parents give $1M. Makes sense, and it allow them to provide lots of other students with aid.
At the grocery store, we pay a premium for organic [...]
Filed under: Consumerism, Healthcare, Managed Care | No Comments »
Posted on June 3, 2008 by George Van Antwerp
It should be out soon, and it will be interesting to see the data. The WilsonRx PBM Satisfaction Survey is the only (I think) independent survey done of the industry. [Although I never remember paying attention to it at Express Scripts.] From what I know, they seem to get a good sample [...]
Filed under: Consumerism, Healthcare, Marketing / Communications, PBM / Pharmacy, Research | 1 Comment »
Posted on June 3, 2008 by George Van Antwerp
It takes a lot for me to get offended, but I find this offensive. The WSJ Blog mentioned it this morning, and when I clicked through the links, it seems like a total disconnect with the technology world.
Medical Justice Inc. has put together a contract physicians can ask their patients to sign. In it, patients [...]
Filed under: Consumerism, Healthcare, Marketing / Communications, Technology | 1 Comment »
Posted on June 2, 2008 by George Van Antwerp
On the topic of non-compliance, I found this a pretty pathetic statistic:
56% of children on a 10-day course of penicillin for streptococcal infections were no longer receiving the drug by day three. (The Merck Manual of Diagnosis and Therapy)
I guess I expect it with maintenance drugs, but this is for your sick kids where you [...]
Filed under: Consumerism, Healthcare, PBM / Pharmacy, Research | No Comments »
Posted on June 2, 2008 by George Van Antwerp
I posted an entry about a month ago about the Deloitte study that was out about consumer segmentation. That was from reading their website.
After someone sent me the PDF on their study, I finally read it on my flight to San Francisco today. It is full of lots of interesting facts based on their [...]
Filed under: Books / Articles, Consumerism, Healthcare, Research | No Comments »
Posted on May 30, 2008 by George Van Antwerp
12 US research groups were awarded grants this week in order to conduct studies on how interactive video games affect players’ health. There has been a lot of press lately for Nintendo Wii and its many health benefits. It seems that the Wii isn’t the only gaming system to influence a person’s lifestyle choices where [...]
Filed under: Consumerism, Healthcare, Innovation, Research, Technology, Value Propositions | No Comments »
Posted on May 29, 2008 by George Van Antwerp
I think it’s interesting to see how the American Cancer Society is using YouTube to create a call to action both around the election, the uninsured, and other issues.
Filed under: Consumerism, Healthcare, Marketing / Communications, Technology | No Comments »
Posted on May 29, 2008 by George Van Antwerp
Today was our first Think Different event in Boston. This is a road show we are doing around our new positioning and how health care companies need to get outside the box to improve the effectiveness of their communications. It has four external speakers plus our CEO.
[Spoiler Alert: If you are attending an [...]
Filed under: Books / Articles, Consumerism, Events, Healthcare, Managed Care, Marketing / Communications, PBM / Pharmacy, Research, Silverlink, Technology, Value Propositions | 2 Comments »
Posted on May 28, 2008 by George Van Antwerp
I get a lot of solicitations to talk about products on the blog. I also get a lot of general e-mails. The ones I generally respond to are people giving me a heads up about an article, press release, technology, or something else that I just wouldn’t have known about. That doesn’t [...]
Filed under: Consumerism, Healthcare, Technology | No Comments »
Posted on May 28, 2008 by George Van Antwerp
When I was listening to Kinney Zalesne (Microtrends author) present this morning at our Think Different event, there were several things that crossed my mind:
Which micro-trends am I part of?
How much micro-targeting is too much?
Will consumers self-identify into groups?
Without going back to the whole book, I can think of several micro-trends with which I associate:
Marathoning
Stay-at-home [...]
Filed under: Books / Articles, Consumerism, Healthcare, Managed Care, Marketing / Communications, PBM / Pharmacy, Research, Value Propositions | No Comments »
Posted on May 28, 2008 by George Van Antwerp
I don’t know the insider details, but I am certainly familiar with the original program in 2005/2006 which targeted users of 3rd tier branded cholesterol (statin) drugs to get them to move to a lower cost agent which could either be a brand or generic drug on formulary (obviously wanting it to be the generic).
Apparently [...]
Filed under: Consumerism, Healthcare, Marketing / Communications, PBM / Pharmacy, Value Propositions | No Comments »
Posted on May 28, 2008 by George Van Antwerp
When I saw Forrester’s data around Personal Health Records (PHRs), it reminded me of one of the facts we struggled with around increasing mail order utilization…most people didn’t know what it was or whether they had it as a benefit. (From their Q2 - 2007 Social Technographics Online Healthcare Survey)
So, given all the buzz about [...]
Filed under: Consumerism, Healthcare, Managed Care, Marketing / Communications, PBM / Pharmacy, Research, Technology | 1 Comment »
Posted on May 27, 2008 by George Van Antwerp
I got asked to contribute to the Drug Safety Hub Blog and just posted my first entry there on patient’s awareness of technology solutions around pharmacy.
Filed under: Consumerism, Healthcare, PBM / Pharmacy, Research, Technology | No Comments »